Games publisher Electronic Arts announced its latest financial results last night for the first quarter of 2013 – EA’s fiscal Q4.
They included figures for its mobile business, which saw GAAP revenues jump 25% year-on-year to $109m for the quarter. For its last fiscal year as a whole, EA’s mobile revenues were $339m.
It’s good growth, with mobile now a much more important business for EA than Sony and Nintendo handhelds, which generated $20m and $9m respectively in the last quarter. Smartphones and tablets accounted for $79m of the $109m quarterly mobile revenues.
EA shared some more mobile stats too: The Simpsons: Tapped Out made nearly $10m in digital net revenue in the month of March alone, taking it to nearly $50m since its launch last August. The game had been installed more than 13m times by the end of March, and at its peak was attracting 5.4m daily active users.
Meanwhile, Real Racing 3 (pictured) has been downloaded more than 30m times since its launch in March, and is averaging more than 2.5m daily active users, although EA didn’t provide any revenue figures for that game.
Likewise for The Sims Freeplay, which has more than 55m installs since its launch in 2011. “After 18 months, the audience and revenue is still growing,” said EA Labels president Frank Gibeau in EA’s analyst call.
EA’s Origin platform now has more than 47m registered users, including 20m on mobile devices. The publisher says it is releasing around 15 games for iOS and Android in its next fiscal year.
The call also provided this telling comment from CFO Blake Jorgensen: “We are now placing greater emphasis on mobile and less on social games.” A pattern that’s being reflected elsewhere in the industry, with Zynga similarly intent on growing its mobile business.
$109m of quarterly mobile revenues makes EA a strong player in the market, but it’s worth comparing that figure to some other mobile games companies.
Finnish developer Supercell says its revenues were $179m in the first quarter of 2013, for example – and that’s from just two games, Hay Day and Clash of Clans. Meanwhile, Japanese social/mobile games firm GREE reported Q1 revenues of $466.7m earlier this year, while developer GungHo pulled in $106m in February alone.