The Appside is a business intelligence service. Our aim is to make sense of the apps space for brands, agencies and entertainment companies. By apps we mean native and browser-based mobile apps, but Facebook, Connected TV, cars and other devices will also fall under our remit.
It’s an offshoot from Music Ally, which has been offering editorial, consultancy, data, research, training and events to the music industry for more than 10 years, with a focus on digital and new business models. Our editor has covered mobile content and apps for more than eight years, for publications including The Guardian, Mobile Entertainment, Mobile Media and the Sunday Times.
Apps is a massive growth area – real growth in terms of downloads and revenues, but also hype fuelled by bullish analyst predictions and media froth. Brands, agencies, record labels, book publishers, games companies and others are investing heavily in this area, and need to cut through that hype to build their strategies.
The information out there is fragmented and often general. Companies want to know the top-level market size and consumer behaviour data, but they also want to know how much their rivals are spending and making back, and which developers they should be talking to.
The Appside will do both. We’re starting with editorial products, including this website and a daily news bulletin. Over time, we’ll also be working on premium reports, training, events and offering consultancy services.
You can sign up for the daily email newsletter here, and start finding out what we’re about.