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In London, Hamburg or Chile; hosting or partnering - The Appside are often at app events around the world. If you see us around, come say hello.

And here are some of the events we've attended recently...

Nov
19th

The Guardian Mobile Business Summit

When: 19 November, Where: The Grange, St Paul's, London

The Guardian Mobile Business Summit attracts executives from around the world to define the opportunities and hurdles that face the burgeoning mobile media sector. The summit agenda, curated by the Guardian, offers an unparalleled level of seniority and diversity in the field of mobile technology to bring you close to the executives and organisations that are defining the future of mobile media, giving you good reasons to go home and change your business.
Join us on 19 November at The Grange, St Paul’s, London to find out what’s next in mobile.
Register now and quote MBSMP for your exclusive Appside member 20% discount!
Jun
26th

The Appside presents: Publishing apps – what’s the story?

When: Tuesday, 26 June 2012 from 18:00 to 21:00, Where: 2 New Street Square, EC4A 3BZ, London, United Kingdom

This event has now passed.  It  featured a showcase and panel discussion to take a closer look at the world of Publishing book apps, its overall trends, economics, statistics, and challenges in building, marketing and monetising these.

See the highlights from the event: 

Deloitte talks The Economics of Apps

Flurry gives stats on apps and the books category

Dimoso talks apps marketing and discovery

Show and Tell session of new book-apps

Profile, HarperCollins, Nosy Crow and Penguin talk publishing apps

See the presentations:

Jon Ozimek’s: Mastering the dark arts of app promotion

Simon Podd’s: The Stats about Publishing Apps

 

This was the agenda:

6.00 Welcome and registration

6.25 Publishing apps – an overview

Stuart Dredge, Editor in Chief, The Appside

6.30 Publishing apps – The economics of apps

Howard Davies , Deloitte 

6.35 Publishing apps – the stats

Simon Podd, Commercial Director, Flurry

6.50 Marketing and discoverability

John Ozimek, Director, dimoso

7.00 Show and tell:

Paul Brindley from The Appside chairs a series of quickfire four minute presentations followed by a three minute Q&A featuring some of the most innovative publishing apps.

Fiona Barclay, Editor/Senior Producer, Touch Press

Barry O’Neill, Ideal Binary/Storytoys

Dave Addey, Agant

James Huggins, Made In Me

Jon Salt, Random House

Matt Walton, the OTHER media

Richard Loncraine, Heuristic Media

8.00 Publisher panel discussion

Philip Jones, Deputy Editor, The Bookseller chairs a panel of book publishers discussing the economics of publishing apps, the challenges involved in marketing apps and how the business is likely to evolve.

Michael Bhaskar, Profile

Alex Gatrell, HarperCollins

Kate Wilson, Nosy Crow

Nathan Hull, Penguin

8.30 Drinks and networking

 

 

Mar
6th

The Appside presents: ‘Music apps – beyond the hype’

When: 18:00-21:30 Tuesday 6 March 2012, Where: Deloitte Auditorium, 2 New Street Square, EC4A 3BZ, London

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Sponsored by Mobile Roadie

In association with Music Ally, hosted by Deloitte.

2011 was a big year for mobile apps; streaming apps, radio apps, discovery apps, ticketing apps, artist apps, remix apps, festival apps, album apps, music magazine apps, lyrics apps. With 44% of US smartphone users claiming to have used at least one music app, that’s an active music apps market of just under 50 million in the US alone. But in such a crowded marketplace, monetising your app or just getting the app noticed are serious challenges. Artist apps in particular have struggled to rise above the more popular games or music service apps like Just Dance 3 Autodance, Shazam and Spotify.

‘Music apps – beyond the hype’ takes an in-depth look at the business realities of producing, marketing and monetising music related apps. The event features an overview of the music apps market, practical advice on how best to market your apps, instructive lessons from a variety of artist apps case studies, and a variety of speakers from across the music apps value chain.

This event is the first evening seminar in a series of events throughout 2012 from The Appside (www.theappside.com). The Appside is a new business intelligence service for the apps business, launched last year by Music Ally. Look out for future Appside events on publishing apps, film & TV apps and games apps later in the year.

18:00 – 18:30 – REGISTRATION

18:30 – 18:40 – MARKET OVERVIEW AND INTRODUCTION
Stuart Dredge, Editor in chief, The Appside and Music Ally

18:40 – 18:50 – THE STATS ABOUT APPS
Richard Firminger, Managing Director Europe, Flurry

18:50  -  19:30 ARTIST APPS CASE STUDIES INTERVIEWS
David Emery, Head of marketing, Beggars (Adele)
Nikke Osterback, Digital Campaign Manager, Atlantic Records UK (Lykke Li fanclub app and Mike Scanner)
Tony Barnes, Senior Digital Marketing Manager, Virgin Records/EMI (Professor Green/Swedish House mafia)

19:30 – 20:00 KEYNOTE PRESENTATIONS / INTERVIEW – MUSIC APPS AND APIs
Neil Tinegate, VP Digital Projects, EMI
Sten Garmark, Director of Platform, Spotify

20:00 – 20:30 – THE FUTURE FOR MUSIC APPS: A PANEL DISCUSSION

Martyn Davies, CEO, Six Two Productions
Kim de Ruiter, Partner,  Noise Inc
Stephen O’Reilly, Director of International Sales, Mobile Roadie
Matthew Guest, Senior Manager, Deloitte

20:30  – DRINKS AND NIBBLES

For more information on the speakers please click their name or follow this link.

For corporate bookings and group discounted rates please contact anthony@musically.com