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In London, Hamburg or Chile; hosting or partnering - The Appside are often at app events around the world. If you see us around, come say hello.
And here are some of the events we've attended recently...
The Guardian Mobile Business Summit
The Appside presents: Publishing apps – what’s the story?
This event has now passed. It featured a showcase and panel discussion to take a closer look at the world of Publishing book apps, its overall trends, economics, statistics, and challenges in building, marketing and monetising these.
See the highlights from the event:
See the presentations:
Jon Ozimek’s: Mastering the dark arts of app promotion
Simon Podd’s: The Stats about Publishing Apps
This was the agenda:
6.00 Welcome and registration
6.25 Publishing apps – an overview
6.30 Publishing apps – The economics of apps
6.35 Publishing apps – the stats
6.50 Marketing and discoverability
7.00 Show and tell:
Paul Brindley from The Appside chairs a series of quickfire four minute presentations followed by a three minute Q&A featuring some of the most innovative publishing apps.
Richard Loncraine, Heuristic Media
8.00 Publisher panel discussion
Philip Jones, Deputy Editor, The Bookseller chairs a panel of book publishers discussing the economics of publishing apps, the challenges involved in marketing apps and how the business is likely to evolve.
8.30 Drinks and networking
The Appside presents: ‘Music apps – beyond the hype’
Sponsored by Mobile Roadie
In association with Music Ally, hosted by Deloitte.
2011 was a big year for mobile apps; streaming apps, radio apps, discovery apps, ticketing apps, artist apps, remix apps, festival apps, album apps, music magazine apps, lyrics apps. With 44% of US smartphone users claiming to have used at least one music app, that’s an active music apps market of just under 50 million in the US alone. But in such a crowded marketplace, monetising your app or just getting the app noticed are serious challenges. Artist apps in particular have struggled to rise above the more popular games or music service apps like Just Dance 3 Autodance, Shazam and Spotify.
‘Music apps – beyond the hype’ takes an in-depth look at the business realities of producing, marketing and monetising music related apps. The event features an overview of the music apps market, practical advice on how best to market your apps, instructive lessons from a variety of artist apps case studies, and a variety of speakers from across the music apps value chain.
This event is the first evening seminar in a series of events throughout 2012 from The Appside (www.theappside.com). The Appside is a new business intelligence service for the apps business, launched last year by Music Ally. Look out for future Appside events on publishing apps, film & TV apps and games apps later in the year.
18:00 – 18:30 – REGISTRATION
18:30 – 18:40 – MARKET OVERVIEW AND INTRODUCTION
Stuart Dredge, Editor in chief, The Appside and Music Ally
18:40 – 18:50 – THE STATS ABOUT APPS
Richard Firminger, Managing Director Europe, Flurry
18:50 - 19:30 ARTIST APPS CASE STUDIES INTERVIEWS
David Emery, Head of marketing, Beggars (Adele)
Nikke Osterback, Digital Campaign Manager, Atlantic Records UK (Lykke Li fanclub app and Mike Scanner)
Tony Barnes, Senior Digital Marketing Manager, Virgin Records/EMI (Professor Green/Swedish House mafia)
20:00 – 20:30 – THE FUTURE FOR MUSIC APPS: A PANEL DISCUSSION
20:30 – DRINKS AND NIBBLES
For more information on the speakers please click their name or follow this link.
For corporate bookings and group discounted rates please contact firstname.lastname@example.org