Tapjoy has become the first US-based ad platform to partner with hugely successful Korean messaging service Kakao. The deal will permit developers on the Kakao Games platform to monetise their apps through Tapjoy’s advertising and monetisation tools. Kakao Games, which allows users to play games with their KakaoTalk contacts, launched in July 2012, with games on the platform apparently grossing more than $40m per month.Read This Post
YouTube and Microsoft are at each other’s throats over a Microsoft-authored YouTube app for Windows Phone 8, which YouTube has ordered the company to remove. YouTube has sent a cease-and-desist order to Todd Brix, GM of Windows Phone Apps, demanding that the his company take down the offending app, which Microsoft released last week after YouTube decided not to make their own native Windows Phone application. The letter claims that the app allows users to remove adverts from YouTube videos, violating YouTube’s Terms of Service. Microsoft, as you might imagine, isn’t playing ball: it says it would happily include advertising on the app – but to do so it needs the necessary APIs from Google.Read This Post
Mobile advertising platform Tapjoy has teamed up with Popcornflix to offer Android users free, uninterrupted film streaming – albeit with a catch. The two companies have partnered on an Android app called PopcornflixGOLD. To watch films, Android users must first download the app then earn “Flixpoints” by engaging with in-app advertising from the Tapjoy Marketplace. This can include downloading apps and viewing exclusive video clips. These points can then be redeemed to watch feature-length films.Read This Post
Foursquare is to allow advertisers to use its data when targeting ads bought through ad exchanges or networks. AdAge reports that Foursquare is currently pitching the new data-based ad product, its first attempt to generate revenue outside of the app, to digital agencies. “We are always looking at ways that could make our data more useful for advertisers and partners, while respecting the privacy of our user’s information,” Foursquare said in a statement. “We’re really excited about our 2013 monetisation road map, and will provide more details when the time comes.”Read This Post
Global revenue from in-app purchases will increase from $1.2bn at the end of 2012 to $26bn in 2017, according to Portio Research. The company adds that average in-app purchase revenue will leap from $1.21 per person in 2012 to $6.46 per person in 2017, with this revenue making a “significant contribution” to non-voice revenues. Portio also predicts that apps will generate more than $60bn in total in 2017, with only 20% of this revenue coming from paid downloads, as opposed to 67% in 2012.Read This Post
Market analyst eMarketer has revised its predictions for US mobile advertising revenues due to “explosive entrances by Facebook and Twitter to the marketplace”.
The company estimates that US mobile ad spending grew 178% in 2012 to $4.1bn, and that this will rise another 77.3% to $7.3bn in 2013.
eMarketer also breaks down its predictions by company, suggesting that Google will generate just under $4bn of mobile ad revenues in the US this year, ahead of Facebook ($965m), Pandora ($372m), Twitter ($266m) and Apple’s iAd network ($213m).Read This Post
Twitter has long faced scrutiny over its business model: is there money in them there tweets? It seems there is, if analyst eMarketer is to be believed.
It has published some new predictions for Twitter’s advertising revenues, claiming the service is on course to make $582.8m from ads in 2013, rising to $950m in 2014 and $1.3bn in 2015.
eMarketer also thinks that 53% of Twitter’s ad revenues in 2013 will come from mobile, rising to more than 60% in 2015.
“eMarketer believes Twitter has ultimately benefited from the increased focus on mobile by competitors like Google and Facebook, which have both expanded their own mobile ad offerings and worked to convince advertisers to shift dollars to mobile devices,” explains the company.Read This Post
Google has launched a new online hub for marketing insight and advertising inspiration, Think Insights. The site, which features a heavy emphasis on mobile, includes research on digital marketing, examples of creative brand campaigns and tools for marketers. There are also case studies, such as the work that digital performance agency iProspect did with Adidas on how mobile drives value beyond mobile commerce.Read This Post
Adblock Plus has attacked Google for removing ad-blocking apps from Google Play, claiming that its own tool actually encourages appropriate advertising. Adblock Plus, a free ad-blocking tool that has been downloaded 200m times globally, was removed from Google Play yesterday as part of a wider move against ad-blocking applications. The company isn’t taking it lying down, however, releasing a strongly-worded statement from co-founder Till Faida in which Faida accuses the company of behaving undemocratically. “I realise that advertising revenue is important to Google, but understand that Adblock Plus does not automatically block all ads; we simply allow users the choice whether to block ads or whitelist them. We even encourage advertising that is done appropriately and conforms to an Acceptable Ads policy, which is debated and decided in an open public forum,” Faida said.Read This Post