May 16th, 2013

TapJoy
Tapjoy has become the first US-based ad platform to partner with hugely successful Korean messaging service Kakao. The deal will permit developers on the Kakao Games platform to monetise their apps through...

Continue reading »

May 16th, 2013

youtube_logo_standard_againstwhite-vflKoO81_
YouTube and Microsoft are at each other’s throats over a Microsoft-authored YouTube app for Windows Phone 8, which YouTube has ordered the company to remove. YouTube has sent a cease-and-desist order...

Continue reading »

April 16th, 2013

Popcornflix
Mobile advertising platform Tapjoy has teamed up with Popcornflix to offer Android users free, uninterrupted film streaming – albeit with a catch. The two companies have partnered on an Android app called...

Continue reading »

April 15th, 2013

foursquare6
Foursquare is to allow advertisers to use its data when targeting ads bought through ad exchanges or networks. AdAge reports that Foursquare is currently pitching the new data-based ad product, its first...

Continue reading »

April 5th, 2013

Portio Research
Global revenue from in-app purchases will increase from $1.2bn at the end of 2012 to $26bn in 2017, according to Portio Research. The company adds that average in-app purchase revenue will leap from $1.21...

Continue reading »

April 4th, 2013

154734
Market analyst eMarketer has revised its predictions for US mobile advertising revenues due to "explosive entrances by Facebook and Twitter to the marketplace". The company estimates that US mobile...

Continue reading »

March 28th, 2013

twitter-bird-blue-on-white
Twitter has long faced scrutiny over its business model: is there money in them there tweets? It seems there is, if analyst eMarketer is to be believed. It has published some new predictions for Twitter's...

Continue reading »

March 15th, 2013

Google think insights
Google has launched a new online hub for marketing insight and advertising inspiration, Think Insights. The site, which features a heavy emphasis on mobile, includes research on digital marketing, examples...

Continue reading »

March 15th, 2013

adblockplus_logo
Adblock Plus has attacked Google for removing ad-blocking apps from Google Play, claiming that its own tool actually encourages appropriate advertising. Adblock Plus, a free ad-blocking tool that has been...

Continue reading »