April 25th, 2013

the independent
The Independent claims to have become the first newspaper to fully integrate augmented reality into its daily content with the launch of Independent+. Readers can now use the Blippar app to scan selected...

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February 12th, 2013

Mattel
Toy maker Mattel has unveiled products that bring augmented reality to three of its biggest brands: Barbie, Hot Wheels and the Disney Princess. Of the three, possibly the most interesting is the Barbie...

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January 25th, 2013

Layar Kamploen
Commercial printer Fry Communications has chosen Layar as its preferred augmented reality and interactive print platform, reflecting the increasing interest in AR among traditional print publishers. Layar...

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January 18th, 2013

Dunlop has launched a somewhat complicated augmented reality tennis game for iOS that is presumably designed to boost sales of its tennis balls and other sports gear. To play the Dunlop Fort All-Court...

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May 3rd, 2012

Unknown-5
Another day, another interesting augmented reality app in the entertainment sphere. This time it’s Sony Pictures with The Amazing Spider-Man AR, which is available for iPhone and Android smartphones....

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April 25th, 2012

London’s Science Museum has a new augmented reality app starring Top Gear’s James May, which was unveiled today. Available for iOS and Android, it uses Qualcomm’s Vuforia AR platform,...

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