Mobile industry analyst Asymco has been crunching some more Apple figures, coming up with an average annual spend for iTunes users across apps, music, video and books.
The number? $40 a year each, based on iTunes grossing more than $5.5bn every quarter, and Apple’s announcement that it has 500m registered iTunes accounts.
Asymco analyst Horace Dediu goes on to note that Apple users “spend about $1/day for each Apple device in use, making the iTunes franchise an incremental 11% marginal revenue source” for the company.
His charts also estimate that Apple’s payments to iOS app developers overtook its payments to the music industry a couple of quarters ago.