March 11th, 2013

Aurasma
HP said that Aurasma now has more than 16,000 customers in 100 countries, as it launched version 2.0 of its augmented reality platform, including new cloud and social features. These include a new scalable...

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January 15th, 2013

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While augmented reality firm Aurasma looks and sounds like a startup, it's a division of British technology company Autonomy, which is itself owned by HP. Now HP is set to ring the changes at its AR subsidiary. An...

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December 7th, 2012

RobbieWilliams_Aurasma
And still the augmented reality music marketing campaigns keep coming. Robbie Williams is the latest artist who wants fans to point their smartphones at his album artwork. In this case, it's a digital...

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November 27th, 2012

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Bauer Media is the latest magazine publisher to test augmented reality technology with one of its popular titles: More! magazine in the UK. Today sees the publication of the weekly mag's first AR issue,...

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November 5th, 2012

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British cyclist Bradley Wiggins raced to success in this year's Tour de France, and now his team, Team Sky, is getting its own app to celebrate the achievement. Team Sky - 21 Days To Glory App has been...

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October 17th, 2012

FA Cup app allows football fans to drink from the trophy
It was around the age at which I'd never buy myself in Football Manager that I realised my dream of lifting the FA Cup was probably destined for disappointment. Budweiser is keeping that dream alive,...

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October 16th, 2012

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Recently, Universal Music launched a high-profile augmented reality promotion for the Rolling Stones through its own uView app. Now another bunch of rock legends is getting the AR treatment. Who? Kiss....

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September 20th, 2012

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The Rolling Stones have teamed up with Aurasma for a global augmented reality marketing campaign. In fact, it's a partnership between the Stones, ABKCO Music, Universal Music and Aurasma, running through...

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September 17th, 2012

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HP's augmented reality subsidiary Aurasma has bagged a big deal with mobile operator group Telefonica, which says it will be using Aurasma's technology in 25 countries, starting with the UK. "We see this...

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