The Appside » battery extenders http://www.theappside.com Fri, 17 May 2013 15:21:16 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 The problem with Highlight… http://www.theappside.com/2012/03/19/the-problem-with-highlight/ http://www.theappside.com/2012/03/19/the-problem-with-highlight/#comments Mon, 19 Mar 2012 14:00:09 +0000 Admin http://www.theappside.com/?p=5025 Digital music entrepreneur Brenden Mulligan has written a thought-provoking column for TechCrunch on buzzy social location app Highlight, and why it wasn’t quite the breakout success at SXSW that the blogosphere had predicted. One reason should have been predictable: battery life. “SXSW is a week when most people buy $50-100 battery extenders because everyone is out and using their phone to communicate for hours on end. The thought of installing an app that drains the battery at all is counter intuitive…” He also criticises Highlight’s lack of relevance in the contacts that it surfaces. “A lot of notifications with value at the level of: ‘You were nearby Sarah. You both like music. Connect?’ Yawn.” Oh, and he hates the logo too. That said, Mulligan thinks there’s a future for Highlight – just wider than the tech mavens who’ve been shouting about it so far. “Ultimately, I’m really interested when this app gets to people who legitimately say ‘I want to meet more people’ instead of ‘What’s all this Highlight buzz about?’”

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]]> Digital music entrepreneur Brenden Mulligan has written a thought-provoking column for TechCrunch on buzzy social location app Highlight, and why it wasn’t quite the breakout success at SXSW that the blogosphere had predicted. One reason should have been predictable: battery life.

“SXSW is a week when most people buy $50-100 battery extenders because everyone is out and using their phone to communicate for hours on end. The thought of installing an app that drains the battery at all is counter intuitive…”

He also criticises Highlight’s lack of relevance in the contacts that it surfaces. “A lot of notifications with value at the level of: ‘You were nearby Sarah. You both like music. Connect?’ Yawn.” Oh, and he hates the logo too.

That said, Mulligan thinks there’s a future for Highlight – just wider than the tech mavens who’ve been shouting about it so far. “Ultimately, I’m really interested when this app gets to people who legitimately say ‘I want to meet more people’ instead of ‘What’s all this Highlight buzz about?’”

The post The problem with Highlight… appeared first on The Appside.

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