April 25th, 2013

the independent
The Independent claims to have become the first newspaper to fully integrate augmented reality into its daily content with the launch of Independent+. Readers can now use the Blippar app to scan selected...

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December 3rd, 2012

Tulisa-1
Among the joys of being an X Factor judge are the ability to perform your own new single to a TV audience of millions. Hence Tulisa's big reveal this weekend on the UK talent show, complete with a supporting...

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November 22nd, 2012

photo 2
Shortlist magazine’s interactive issue attracted almost 230,000 interactions from readers, with the playable Chuckie Egg cover accounting for around one third of the total. The magazine, released on...

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November 7th, 2012

photo 2
Augmented realist specialist Blippar has given the current edition of ShortList magazine what editor Martin Robinson says is “the world’s first playable gaming cover”. The new edition of the free...

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September 27th, 2012

London Fire Brigade
God bless the London Fire Brigade: when they’re not out there pulling people from burning buildings they’re swotting up on technology, becoming the first public body to use Blippar’s augmented reality...

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August 29th, 2012

aurasma
Mobile augmented reality (AR) technology continues to attract evangelists and sceptics in equal measure, although the efforts of startups including Layar, Blippar, Aurasma and Zappar – not to mention...

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August 6th, 2012

stylist
Blippar has published some numbers on its recent augmented reality partnership with Stylist magazine Stylist’s Olympic-themed issue had icons on 21 pages which, when pointed at using Blippar’s...

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June 19th, 2012

Justin-Bieber-New-600-275x171
The lack of an official Justin Bieber app has always surprised us, given the enormous number of unofficial (and not very good) apps based on the star. Mercury Records UK has taken a step in that direction,...

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April 2nd, 2012

layar
Layar was one of the first high-profile mobile augmented reality apps, although its thunder (in terms of working with brands) has been stolen by the likes of Blippar and Aurasma in recent months. One way...

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