The Independent claims to have become the first newspaper to fully integrate augmented reality into its daily content with the launch of Independent+. Readers can now use the Blippar app to scan selected articles in the paper where an Independent+ icon appears to access extra content, photos galleries, audio and video. There will also be polling tools to allow readers to share their opinions.Read This Post
Among the joys of being an X Factor judge are the ability to perform your own new single to a TV audience of millions. Hence Tulisa’s big reveal this weekend on the UK talent show, complete with a supporting campaign from augmented reality startup Blippar.
Fans can scan the artwork for her new album ‘The Female Boss’ on posters, CDs or screens to watch exclusive videos, listen to track samples and play with a photo-sharing feature.Read This Post
Shortlist magazine’s interactive issue attracted almost 230,000 interactions from readers, with the playable Chuckie Egg cover accounting for around one third of the total. The magazine, released on November 7 in association with augmented reality specialist Blippar, included what publishers said was “the world’s first playable gaming cover” as part of 34 pages of interactive content. Blippar said the magazine attracted 229,178 unique “blipps” (interactions) from 51,451 readers – around one tenth of the magazine’s total circulation. The interactive Chuckie Egg cover accounted for 78,288 blipps. Blippar said that the campaign helped to sustain the life of the weekly free magazine, with around 10% of interactions registered nearly one week after the issue was released.Read This Post
Augmented realist specialist Blippar has given the current edition of ShortList magazine what editor Martin Robinson says is “the world’s first playable gaming cover”. The new edition of the free lifestyle magazine, released today in the UK, focuses on gaming, including a feature on the 20 greatest retro games. To celebrate, the magazine’s cover can be blipped to turn it into a fully playable version of 80s classic Chuckie Egg. Throughout the magazine there is additional interactive content including a 2013 new games preview, which readers can scan for trailers for games including GTA V and Tomb Raider, as well as an Assassins Creed 3 feature, in which readers can photograph themselves in the assassin’s hood.Read This Post
God bless the London Fire Brigade: when they’re not out there pulling people from burning buildings they’re swotting up on technology, becoming the first public body to use Blippar’s augmented reality app. The Brigade is using Blippar to promote the World Rescue Challenge, the world’s biggest fire fighter event (it’s free, in London and open to the public, incidentally). Adverts for the event will be “blippable”, so if you have the Blippar app on your phone you can scan the ad to see with moving images and sound, as well as a link to a short video about the event. Even more excitingly, users can take a photo of themselves and place it onto a fire fighter’s body, then share the image via Facebook and Twitter.Read This Post
Mobile augmented reality (AR) technology continues to attract evangelists and sceptics in equal measure, although the efforts of startups including Layar, Blippar, Aurasma and Zappar – not to mention bigger tech beasts like Qualcomm – has certainly kept its profile high.
Now analyst firm Juniper Research has issued its latest predictions for the AR sector, claiming that by 2017, more than 2.5bn mobile AR apps will be downloaded every year to smartphones and tablets.
That’s pretty bullish, especially as Juniper appears to still have reservations about the technology making the leap from geeks to everybody else.
“Familiarising the average consumer with the concept of AR and what it can do for them can only come from its use in everyday situations,” says Juniper’s Charlotte Miller, who wrote the report.Read This Post
Blippar has published some numbers on its recent augmented reality partnership with Stylist magazine
Stylist’s Olympic-themed issue had icons on 21 pages which, when pointed at using Blippar’s AR app, offered …
The lack of an official Justin Bieber app has always surprised us, given the enormous number of unofficial (and not very good) apps based on the star. Mercury Records UK …Read This Post
Layar was one of the first high-profile mobile augmented reality apps, although its thunder (in terms of working with brands) has been stolen by the likes of Blippar and Aurasma …Read This Post