The Appside » consumer research http://www.theappside.com Fri, 17 May 2013 15:21:16 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 A quarter of smartphone users have made a mobile purchase http://www.theappside.com/2012/02/29/a-quarter-of-smartphone-users-have-made-a-mobile-purchase/ http://www.theappside.com/2012/02/29/a-quarter-of-smartphone-users-have-made-a-mobile-purchase/#comments Wed, 29 Feb 2012 13:59:57 +0000 Admin http://www.theappside.com/?p=4461 Google has released its latest batch of consumer research, armed with the headline figure that a quarter of smartphone users globally have made a purchase on their phones. That’s up to 40% in Japan, with the US (34%) and UK (30%) also over-indexing. “Mobile shoppers are frequent purchasers. Across all markets, more than 50% of those who’ve made a mobile purchase do so at least on a monthly basis. In Spain, 64% of mobile shoppers make a purchase at least monthly, with 15% purchasing on a weekly basis,” says Google’s blog post.

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]]> Google has released its latest batch of consumer research, armed with the headline figure that a quarter of smartphone users globally have made a purchase on their phones. That’s up to 40% in Japan, with the US (34%) and UK (30%) also over-indexing. “Mobile shoppers are frequent purchasers. Across all markets, more than 50% of those who’ve made a mobile purchase do so at least on a monthly basis. In Spain, 64% of mobile shoppers make a purchase at least monthly, with 15% purchasing on a weekly basis,” says Google’s blog post.

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