March 22nd, 2013
Electronic Arts is dipping its toes into fitness apps with the launch of Yogify for iOS. The app offers “flow-style” yoga programmes, with 35 hours of yoga across 50 levels, from beginner to master....
February 12th, 2013
Real Racing 3 will be free to play, as Electronic Arts looks to tap into the ever-increasing casual gaming market. The game will be released on iOS and Android on February 28, with EA SVP for mobile and...
October 22nd, 2012
Electronic Arts CEO John Riccitiello expressed some rather frank views about the social gaming sector at the Global Mobile Internet Conference Silicon Valley in California last week, including the blunt...
September 12th, 2012
EA has created a companion app for its new Ice Hockey game, NHL 13, enhancing the game’s online GM Connected mode. The Connected mode allows gamers to compete alongside their friends and enemies in a...
August 20th, 2012
Electronic Arts is said to be exploring a sale, with several private equity firms interested in the big-name games publisher. EA has been approached by private-equity firms KKR and Providence Equity Partners...
May 8th, 2012
Electronic Arts is the latest company to report quarterly financials, including mobile games figures. EA’s mobile division generated $87m in the first quarter of this year – its fiscal Q4 –...
May 3rd, 2012
Games publisher Electronic Arts has been fielding outraged tweets by the dozen after an in-app message informed players of its Rock Band for iPhone game that it was shutting down – something we reported...
April 10th, 2012
Publisher Electronic Arts has been talking about its advertising partnerships within social games like The Sims Social, which currently has a big deal with Unilever. SVP of global media solutions Dave...
October 5th, 2011
EA has published some numbers on the first-week sales of its FIFA 12 game across all platforms, including 3.2 million units across consoles. However, it’s the iOS figure that’s relevant to...
