March 5th, 2013
Interactive print specialist Layar is to launch a new version of its app this week, allowing users to scan QR codes – with an augmented reality twist. Layar CEO Quintin Schevernels said that version...
February 5th, 2013
Playboy magazine’s Dutch edition has inked a partnership with Layar to add interactivity to its pages. The magazine’s new issue includes photo slideshows and photoshoot-videos, as well as videos...
January 25th, 2013
Commercial printer Fry Communications has chosen Layar as its preferred augmented reality and interactive print platform, reflecting the increasing interest in AR among traditional print publishers. Layar...
November 29th, 2012
Interactive print specialist Layar has revealed its latest client – Kampioen, the official magazine of Royal Dutch Touring Club ANWB and the fourth biggest magazine in Europe with 3.5m subscribers. The...
November 14th, 2012
Layar has launched a new white-label service to give brands their own app for viewing interactive print. The company’s new Layar App Service is an extension of its own augmented reality reader app and...
October 30th, 2012
More than 20,000 people have signed up to use Layar’s Creator tool for interactive print since its launch in June. Creator is a self-service web application for activating print pages with digital AR...
September 28th, 2012
Layar was one of the first mobile augmented reality firms to make a name for itself in the apps era, but now it's shifting away from AR. Well, sort of.
The company is pivoting its business to focus...
September 18th, 2012
Mobile augmented reality veteran Layar has announced that its AR browser app has passed the 25m downloads mark, and that it’s also currently adding 1m new downloads a month. “We’re seeing...
September 12th, 2012
Augmented reality firm Layar has released version 7.0 of its browser app for iOS and Android, which it claims is "the easiest, most intuitive version of Layar yet".
An important phrase. When it first...
