October 16th, 2012
Recently, Universal Music launched a high-profile augmented reality promotion for the Rolling Stones through its own uView app. Now another bunch of rock legends is getting the AR treatment.
Who? Kiss....
August 9th, 2012
We wrote about social app Ptch earlier this year: incubated by Hollywood studio DreamWorks Animation, it helped people make 60-second slideshows using videos, photos and music. Now it’s got its first...
June 29th, 2012
This is Jon Ozimek, from Dimoso’s presentation from The Appside’s event: “Publishing apps – what’s the story?”. He focuses on marketing and promotion for apps and uncovers...
June 18th, 2012
Apps are playing a key role in the marketing campaign for the new Disney/Pixar film Brave. Having already launched a reskinned version of the Temple Run game, Disney has also released two separate iOS...
March 5th, 2012
British social TV startup Zeebox is adding 15,000 new users an hour at the moment, thanks to the debut of a TV advertising campaign last weekend. Ads for the Zeebox app, which lets people check in to the...
February 8th, 2012
App discovery startup Appsfire has a new tool to help developers engage and retain users. It’s called App Booster, and basically supplies in-app push notifications. Appsfire is presenting it as a...
February 8th, 2012
The controversy around developers’ use of ‘bot farms’ to boost their apps up the App Store charts continues, but one of the companies linked to the practice, TopDealApps, says it’s...
November 1st, 2011
Apps marketing has a familiar timeline to it: get your app approved and live, THEN market it to users. However, app discovery service Appsfire thinks that needs to change. It has a new ad unit for iPhone...
October 24th, 2011
There’s a new UK service launching to help mobile developers promote their apps. Called Appromoter, it’s a site gathering information, screenshots and promo codes for apps and games, so that...
