March 21st, 2013

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The notion of millions of people tweeting from tablets or smartphones while watching TV is well-established, but does all this social media buzz actually have an impact on ratings? In a word: yes. Well,...

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March 12th, 2013

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The US has 5m “Zero TV” households today, up from 2m in 2007 according to Nielsen, but this doesn’t mean they’re not watching video. Indeed, Nielsen said that 75% of these Zero TV households still...

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February 22nd, 2013

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Nielsen has reportedly settled on plans to expand the way it measures TV ratings in the US, to take into account digital services like Netflix and Amazon, as well as devices including consoles and tablets. The...

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February 18th, 2013

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Are Android users growing up and getting serious? Such is the conclusion of Nielsen, anyway, which has published a report into the fastest growing Android apps in the UK. While the company’s countdown...

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February 6th, 2013

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Twitter has confirmed it is buying social TV analytics firm Bluefin Labs, in a move that will allow it to create “innovative new ad products and consumer experiences in the exciting intersection of Twitter...

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January 23rd, 2013

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Ardent sports fans are 52% more likely to own a tablet than the average consumer according to Nielsen, in a finding that could have big implications for anyone developing second-screen products. The company’s...

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December 18th, 2012

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A number of startups have been analysing tweets to gauge social popularity of TV shows for some time. Now Twitter is getting in on the action through a partnership with Nielsen. The two companies are...

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November 21st, 2012

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Nielsen has published the results of its annual survey into what gadgets American 6-12 year-olds are interested in buying in the next six months – which might more accurately be described as 'interested...

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July 13th, 2012

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19% of Netflix users say they watch TV shows rather than films most often – up from 11% a year ago. This is according to research by Nielsen, which found that the proportion of Netflix users who...

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