March 19th, 2013
One third of people in the UK who followed last year’s Olympic Games did so on multiple screens, according to some (rather tardy) research from Google. The company revealed that “multi-screeners”...
July 13th, 2012
Broadcasters are preparing for this summer’s Olympic Games in London, with apps a key part of their strategies. In the UK, the BBC has just launched its BBC Olympics app for iPhone and Android. It...
April 22nd, 2012
Coca-Cola has been working with Mark Ronson on a music-focused campaign for this summer’s Olympic Games – Ronson and Coke exec Wendy Clark talked about it on-stage at Midem in January. Now there’s...
April 12th, 2012
Broadcasters pay big money for the rights to show sporting events, but those deals could be disrupted by the growing use of second-screen apps. Check out this feature in Adweek, which notes that ESPN doesn’t...
