The Appside » Our Mobile Planet http://www.theappside.com Fri, 17 May 2013 15:21:16 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 $1.23bn of US mobile ad revenues predicted for 2011 http://www.theappside.com/2011/10/05/1-23bn-of-us-mobile-ad-revenues-predicted-for-2011/ http://www.theappside.com/2011/10/05/1-23bn-of-us-mobile-ad-revenues-predicted-for-2011/#comments Wed, 05 Oct 2011 14:38:42 +0000 Admin http://www.theappside.com/?p=1837 eMarketer has updated its predictions for US mobile advertising revenues, claiming this year will be the first time that market has passed $1 billion. In fact, it reckons US brands will spend $1.23 billion on mobile ad campaigns this year, nearly double last year’s figure of $743 million. eMarketer also thinks this will rise to $4.4 billion by 2015. However, the format most relevant to app developers is display advertising – eMarketer’s figures include search and messaging too. For display, the company thinks this year’s US total will be $376 million. The predictions came as Google launched a new site designed to give brands, marketers and other mobile industry people a resource for data on how people are using their smartphones. It’s called Our Mobile Planet, and includes the full dataset from Google’s ‘Global Mobile Research: The Smartphone User & The Mobile Marketer” survey conducted earlier this year with Ipsos and the Mobile Marketing Association. Or, as they describe it: “One of the the most extensive, far reaching standardized surveys on smartphone user behavior ever conducted”.

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]]> eMarketer has updated its predictions for US mobile advertising revenues, claiming this year will be the first time that market has passed $1 billion. In fact, it reckons US brands will spend $1.23 billion on mobile ad campaigns this year, nearly double last year’s figure of $743 million. eMarketer also thinks this will rise to $4.4 billion by 2015. However, the format most relevant to app developers is display advertising – eMarketer’s figures include search and messaging too. For display, the company thinks this year’s US total will be $376 million. The predictions came as Google launched a new site designed to give brands, marketers and other mobile industry people a resource for data on how people are using their smartphones. It’s called Our Mobile Planet, and includes the full dataset from Google’s ‘Global Mobile Research: The Smartphone User & The Mobile Marketer” survey conducted earlier this year with Ipsos and the Mobile Marketing Association. Or, as they describe it: “One of the the most extensive, far reaching standardized surveys on smartphone user behavior ever conducted”.

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