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	<title>The Appside &#187; QR Code</title>
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		<title>Has Guinness made a not-rubbish QR code?</title>
		<link>http://www.theappside.com/2012/05/22/has-guinness-made-a-not-rubbish-qr-code/</link>
		<comments>http://www.theappside.com/2012/05/22/has-guinness-made-a-not-rubbish-qr-code/#comments</comments>
		<pubDate>Tue, 22 May 2012 15:03:12 +0000</pubDate>
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				<category><![CDATA[Other]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[BBDO]]></category>
		<category><![CDATA[Guiness]]></category>
		<category><![CDATA[QR Code]]></category>

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		<description><![CDATA[<p>We&#8217;re not just saying that because it&#8217;s a pint. Okay, maybe a little bit. But Guinness has found an inventive use for the much-maligned QR code that seems to fit the company&#8217;s brand. Created by BBDO New York, it&#8217;s a glass that when Guinness is poured in, becomes a fully scannable QR code. Okay, our sceptical hat is firmly back on when reading about what it does once scanned: &#8220;Tweets about your pint, updates your Facebook status, checks you in via Foursquare, downloads coupons and promotions, invites your friends to join you, and even launches exclusive Guinness content.&#8221; Such is the modern way of drinking, we guess.</p><p>The post <a href="http://www.theappside.com/2012/05/22/has-guinness-made-a-not-rubbish-qr-code/">Has Guinness made a not-rubbish QR code?</a> appeared first on <a href="http://www.theappside.com">The Appside</a>.</p>]]></description>
				<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-6575" title="guinness QR COde" src="http://www.theappside.com/wp-content/uploads/2012/05/guinness-QR-COde-300x168.jpg" alt="" width="300" height="168" />We&#8217;re not just saying that because it&#8217;s a pint. Okay, maybe a little bit. But <a href="http://tinyurl.com/6qrnmrj" target="_blank">Guinness</a> has found an inventive use for the much-maligned QR code that seems to fit the company&#8217;s brand. Created by BBDO New York, it&#8217;s a glass that when Guinness is poured in, becomes a fully scannable QR code. Okay, our sceptical hat is firmly back on when reading about what it does once scanned: &#8220;Tweets about your pint, updates your Facebook status, checks you in via Foursquare, downloads coupons and promotions, invites your friends to join you, and even launches exclusive Guinness content.&#8221; Such is the modern way of drinking, we guess.</p>
<p>The post <a href="http://www.theappside.com/2012/05/22/has-guinness-made-a-not-rubbish-qr-code/">Has Guinness made a not-rubbish QR code?</a> appeared first on <a href="http://www.theappside.com">The Appside</a>.</p>]]></content:encoded>
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